I created a comprehensive 4-phase marketing and PR plan for Sonu Company, a Los Angeles-based jewelry brand, to refine and amplify its goals in 2024. In the initial phase, I delved into extensive research, analyzing pertinent trends and providing a comprehensive market overview. Phase 2 involved an examination of the company's marketing and PR objectives, budget considerations, brand positioning, and unique value proposition. Moving to Phase 3, my focus shifted to actionable strategies, including influencer collaborations and a strategic mix of paid and earned media. The project culminated in Phase 4, presenting an explanation of the before-and-after scenarios. This initiative serves as a guiding document for Sonu Company throughout 2024. Displayed is the updated Media Kit.