SLAM PRESENTS THE BEST NBA PHOTOS OF THE '90S, is a captivating photo book encapsulating the most iconic wins, brightest superstars, and amusing memories from the NBA in the '90s, I took charge of developing a strategic promotional approach on TikTok. Through a series of engaging TikToks, I skillfully showcased select images from the book, providing a visual journey through the basketball highlights of that era. I crafted content emphasizing how this photo book would serve as the ultimate gift for basketball enthusiasts, enticing viewers with glimpses of nostalgia and reliving the golden moments of the NBA's '90s era. This TikTok campaign aimed to create buzz and anticipation around the photo book, effectively reaching and resonating with a diverse audience